Case Study
Technology Market Research
Technology
Technology markets move fast — IT decision-makers are tasked with choosing tools, platforms, and partners in a crowded landscape. Understanding their priorities is critical for product roadmaps, positioning, and competitive differentiation.
- Track IT decision-makers to inform development strategies.
- Validate product-market fit and pricing.
- Identify adoption barriers for new platforms and solutions.
Case Study Highlight:
A global tech provider used Pangaea's annual ITDM tracking to refine its product roadmap and improve customer retention.
