Healthcare

Healthcare stakeholders — physicians, nurses, administrators, and patients — all influence outcomes in a highly regulated, fast-changing industry. Brands must balance innovation with trust and compliance.

  • Capture insights from clinicians and specialists to guide product design.
  • Support policy decisions with evidence-based perspectives.
  • Measure adoption of digital health and medical devices.

Case Study Highlight:

Pangaea surveyed physicians across three regions to guide a pharmaceutical brand's launch strategy.