Quality Assurance
Combining automated systems like TrueValidate with human oversight to ensure every response meets rigorous quality standards.
Trustworthy data is the foundation of every great project. We combine automated systems with human oversight to ensure every response meets our rigorous quality standards.
Our Quality Assurance Process
- TrueValidate: Advanced fraud-prevention system - Sophisticated technology to detect and remove bots, duplicate entries, and fraudulent responses before they compromise your data integrity.
- TrueVoice: Audio open-ends that enhance authenticity - Capture sentiment directly from respondents through voice responses, adding depth and authenticity that text alone cannot provide.
- Automated logic checks and manual reviews for consistency - Multi-layered validation combining algorithmic screening with human expertise to identify inconsistencies and ensure data reliability.
- Continuous monitoring and post-field validation - Ongoing quality checks throughout data collection and comprehensive post-field analysis to maintain the highest standards from start to finish.