Case Study
Automotive Market Research
Automotive
The automotive industry is navigating electrification, connected vehicles, and new ownership models. Success relies on understanding technicians, dealerships, and consumers to anticipate market shifts.
- Gather real-world insights from service technicians and specialists.
- Validate aftermarket products and new technologies.
- Track trends in EV adoption and digital diagnostics.
Case Study Highlight:
A leading parts manufacturer surveyed 1,200 technicians globally to refine its aftermarket product positioning and training strategy.
